April 15th, 2013
Regional Videos Highlight a Day in the Life of the San Francisco Bay Area
Focusing on the incorporation of video in all aspects of their corporate and agent marketing efforts, Alain Pinel Realtors (APR) has recently partnered with VScreen, a leading Internet video marketing agency and production studio, to complete eight regional videos highlighting the areas where APR serves. Included are a video that features the entire Bay Area, as well as seven regional videos - Silicon Valley, The Peninsula, San Francisco, The East Bay, Marin, Wine Country, and The Monterey Bay Area.
"Our agents know this amazing place we call home better than anyone, and video, with all its engaging attributes, is the best vehicle with which they can share the stories our communities have to offer," said Rainy Hake, Executive Vice President, Alain Pinel Realtors.
Having opened an office in Tahoe at the end of 2012, the firm will also be releasing a Tahoe video shortly. Later this year, the firm will also debut 40+ community videos that target specific cities, documenting the lifestyle and attributes that make each neighborhood unique. "Being that video is projected to make up about 90% of all Internet activity by 2015, we couldn't be happier to see a company like Alain Pinel Realtors be so cutting edge and forward thinking in regards to utilizing such an effective medium for their marketing efforts," said Stephen Schweickart, CEO, VScreen. "They are definitely a bleeding edge company that is leading the way within the industry, capturing the emotional appeal of communities and localized lifestyle in a way that no other brokerage has."
The videos were showcased at APR's 2013 Innovation Expo, held on March 18th at the Crowne Plaza hotel in Foster City. This exclusive event offered insight on the latest innovative trends in the industry. The Innovation Expo brought together APR sales associates, brokers, staff and managers and featured fantastic speakers, strategic vendor partners, and network opportunities. The event focused on the importance of visual and interactive marketing and the synergy which occurs at the intersection of photos, video, mobile and social, and how APR sales professionals can use these elements to strengthen their online marketing presence.
"Our goal is to educate our agents about the newest and most effective trends as well as arm them with the best marketing and technology tools so they can offer an unparalleled customer experience," said Hake. "Video, whether viewed from a mobile device or posted on a social platform helps our clients learn what community they want to move to or which home they'd like to buy."
About Alain Pinel Realtors
Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the fifth largest residential real estate firm in the United States based on its closed sales volume in 2011, and has been consistently ranked in the Top 10 firms in the country. The firm has nearly 1,400 agents in its 32 offices throughout the Bay Area and beyond. Celebrating over 20 years in Bay Area real estate, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif. For more information about APR, please visit our website at apr.com